Telstra embarks on the vaccination rewards game
Telstra has announced that it will reward its customers for their full vaccination, members of its Plus program will get 2,500 points for doing so.
Customers will also be entered into a raffle for 100 million points, 5 million points and AU $ 3,500 in Telstra credit.
“To help ease the burden and annoyance of blockages, all of our Telstra Plus members, regardless of their immunization status, will soon be able to claim a digital care package that includes a Telstra TV Box Office movie about us, discounts on one. food delivery service and access to discounts in the Telstra Plus Rewards store, ”said CEO Andy Penn.
Penn added that Telstra had seen its workforce take its A $ 200 equivalent reward used more than 5,500 times.
The telephone company also announced that it would change the name of its network to Telstra #LetsVaxx. In March of last year, the telephone company changed the name of its network to Telstra #StayHome.
On Wednesday, Telstra announced that with the completion of the sale of 49% of its InfraCo tower business, the unit has changed its name to Amplitel.
“We chose the new business name as a hybrid of the words’ Amplify ‘and’ Telstra, reflecting our history and the growing importance of our infrastructure which forms the basis of wireless connectivity in this country,” said Brendon Riley, CEO of Telstra InfraCo, who will also chair the new entity.
The phone company earned A $ 2.8 billion from the deal after it was approached by a consortium including the Future Fund, the Commonwealth Superannuation Corporation and Sunsuper.
At the end of last year, Telstra announced its restructuring into fixed entities, towers and services. The service entity would gain the bulk of Telstra, owning its retail operations, active electronic and radio access network, spectrum, and services and products to customers. However, Telstra’s existing legal entity and its debt would belong to InfraCo Fixed.
“The proposed restructuring is one of the largest in Telstra’s history and the biggest business change since privatization. It will unlock value in the business, improve returns on business assets and create an additional option for the future, ”Penn said at the time. .
In March, the company announced that it would also form a branch to hold its international assets.
The company had planned to put its planned restructuring to a shareholder vote at its AGM in October, but those plans were scrapped with the phone company saying it would now do so in a separate meeting before the end of the year. the year.
In its latest annual results, Telstra’s revenue fell nearly 12% to A $ 23.1 billion, earnings before interest, taxes, depreciation and amortization fell by the same percentage to A $ 7.4 billion, and with a 44% income tax cut to AU. $ 500 million from last year, Telstra was able to move away from 2021 by claiming it had increased its net profit by 3.4% to A $ 1.9 billion.
“We have remained disciplined in executing our Q22 strategy through uncertain times, our hard work is paying off and the turnaround is here,” Penn said on reporting.