Amazon to sellers: ship on the 2-day Prime schedule
The company said it would require members of its Seller Fulfilled Prime (SFP) program, which allows third-party merchants to complete two-day shipping without paying for Amazon fulfillment services, to provide coverage of delivery anywhere in the United States and to implement delivery and pickups. Saturdays from February 2021.
A note from Amazon to sellers, seen by CNBC, said the company knew that “as an SFP-registered seller, you work hard to provide customers with a pleasant shopping experience.” But the company said things should get even better.
Despite these good intentions, prior to COVID-19, less than 16% of SFP orders in the United States met the Prime two-day delivery promise that customers expect, in large part because many sellers do not operate on weekends. -end, “the note said, according to CNBC.
The changes will ensure that Amazon products with the Prime badge live up to the company’s increasingly rapid shipping times; While the two-day shipping was once considered an upgrade, the one-day options are now preferred. Amazon made overnight shipping available in June 2019 and has since made that the best option, setting aside billions of dollars to bolster the service.
Amazon Prime users pay $ 119 per year to access perks, such as faster delivery and streaming services for movies and music.
The SFP program is only available to sellers who must be on a waiting list before being approved. Registered members can only offer Prime qualifying products in certain regions at this time, such as by zip code, and the new rule will expand the scope of the project and allow them to sell to more people.